A new brand identity

Simpliciter is an Icelandic and Scottish tour and excursions management company. They came to us as a new-start looking for a package that would allow them to get up and running on a fixed budget.

By listening to their requirements we learned about what was important to their target audience. The company wanted to market their services to an international audience looking for an experience that included dramatic and beautiful scenery.

We created a strong, simple and easily recognisable brand identity that plays on the idea of both a camera shutter and passport stamp.

The new-start package that we created for them included their brand identity, brand guidelines, business cards, promotional imagery, an email promotion and a responsive website.