RWG is a well-established gas turbine repair and overhaul specialist who approached us because they wanted to restructure their online marketing materials to make it easier for customers to access the information most relevant to their requirements, whilst also raising awareness of their full range of services.
The challenge was to create an information architecture that would be easily navigated by three distinct categories of customer: those who had a specific model of engine for which they needed support, those who were seeking support for a particular technical issue, and those who would search for support on the basis of their industry sector.
Another important element to the project was to help RWG emphasise the value they place on their employees and attract the best and brightest new recruits. Video interviews with existing employees and apprentices were incorporated into the website along with sections about their modern apprenticeship programme.
We worked with RWG to fully understand the issues and their customers’’ requirements before drafting different options for the site structure and approaches to navigation. We created fast prototypes to allow the client to get a hands-on feel for how the different approaches would work across different platforms and devices, before implementing their preferred solution.