A new brand identity

Raeburn Group provides specialist recruitment and private healthcare services. As part of a company rebrand we created a logo based on notions of growth and flight. A set of simple, overlapping shapes represent both the leaf growth and the pattern of an emerging butterfly’s wing.

In support of the brands roll-out we developed colours ways and guidelines in support of the graphic device.

Supporting brand elements were prepared, including imagery, PowerPoint templates, advertisement formats and print collateral, to establish a distinct brand image in a busy market place.

The new identity was applied to the group’s websites, offices, promotional and exhibition materials.