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A new brand identity

Oceanmax is a brand of specialist wire rope used in the maritime industries. Lighthouse worked with Oceanmax to develop a distinct brand identity that would symbolise their product and present a strong, distinct image to their clients.

Emphasis was placed on producing a graphic mark that symbolised the wire rope and would work across a broad range of applications, in monotone and full colour, and at small and very large scales.

A strong visual style for print and online was established to distinguish competitor offerings. And a clean, clear information format was designed to present the technical specifications in an easy to access, modular format.