ITF Brand Evolution

ITF’s brand evolution signifies the evolution of ITF for a new and changing industry.

  • Brand identity
  • Brand guidelines
  • Interactive Annual Report
  • Advert templates

We deconstructed the ITF logo, realising that sharing and collaboration lies at the heart of ITF. The new brand represents effective engagement with ITF’s three key partners – namely their members, technology developers through their Technology Innovation Network, and a set of key industry stakeholders. The new ITF logo includes as a signature item of a modified sharing symbol that evokes connections and provides a triple colour pattern to indicate our key stakeholders. While the letters of the logo have changed, they are still formed in a way that recognises the original logo shape and heritage of ITF.