Video production for onscreen and social media
We like to structure our videos around a story. Even large and ungainly lumps of industrial metal have a story to tell. It may be about their inception in the mind of their designer or it may be the difficult task it has to fulfil in ferociously hostile environments. Whatever it is, it has the potential to capture the imagination of your audience and by telling its story it tells of the uniqueness of your story. If you are launching a new product, service or sharing your ideas with employees, a story has the power to engage, enlighten and persuade by making complex ideas simple and bringing you closer to your audience.
Video production design
Many people find our hi-definition documentary style engaging because it brings a sense of reality and rawness in a very cinematic style. We capture real stories from real people in a mini-documentary format that compellingly highlights your culture, values, strengths and uniqueness and shares it in a way your audience will connect with. No matter what the budget, we bring to the table the same high level of video production skills, attention to detail and video marketing expertise for every single project we work on.
Corporate video production
A good corporate video will grab your audience’s attention, build your brand and help achieve your business goals. We work with companies to design and produce corporate videos for promotion, presentation and exhibition use. From short and succinct to long and in depth, our productions are structured and engaging, communicating company history, capability and values to target markets. They take many forms depending on requirement – corporate profiles, product demonstrations, facility tours, case studies, company histories and client testimonials – all can provide a framework for a corporate video.
Explainer videos are short, mostly animated and designed to help customers understand a product or service. They need to be highly focused, energetic and succinct to hold the viewers’ attention while often communicating highly technical concepts. Through our experience of production and storyboarding we work with our clients to define the right messages and story to be conveyed and design explainer videos specifically for our customers target audiences. The completed films can be distributed online, YouTube, social media or incorporated into presentations to deliver a consistent, engaging message. We combine 2D and 3D animation with video, infographics, kinetic typography, voiceover and script to bring finished scripts to life.
Social media videos
Lighthouse produce video content for social media. Videos designed to educate and entertain, that are informative and creative. Video is now a key tool for online marketing, it can be highly polished and large scale or intimate and direct, linked to a pr or advertising campaign or just a one off promotion.
Extended video production
For larger scale productions for distribution on DVD or online we have the production capability and network to work internationally, on location and in studio. We prepare creative treatments/storyboards and budgets; develop these to final scripts and production schedules; combine location, archive and interview footage with animation and visuals; commission professional voiceover services and work with TV presenters when appropriate; to produce finished films for distribution.
Motion graphics and animation
Our motions graphics production combines graphic design, animation, typography, voiceover and video production to produce dynamic visuals that can enhance any corporate or expo presentation. We produce 2D and 3D animation, designing storyboards and developing style and content appropriate to message and audience, combine with effects, audio and voice over to enhance the experience and educate viewers.
Website landing page videos
A well designed website landing page video can provide a captivating introduction to a company or product. They can be designed to provide website visitors with a succinct overview of capability, experience and company background in an immediate and visual format that users are comfortable with. Drawing on motion graphics, location filming, talking heads and animation with voiceover to deliver your message.
When it comes to distribution, video is the best tool in the marketing kit. Presenting an authentic voice of your organisation through its people resonates with customers. Integrated with a social media and video search engine optimisation strategy and you have a highly efficient and effective marketing tool.